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Last updated: 29 april, 2010 - 15:42 GMT

Australia to ban branding on cigarette packets

Image provided by Australia's Department of Health and Ageing shows a mock-up of a cigarette package with the banding removed and graphic health warnings displayed

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Australia is planning to force tobacco companies to remove all branding from their cigarette packets.

They will instead show graphic health warnings and the name of the brand in plain text.

The Prime Minister, Kevin Rudd, said the measure would be the toughest on cigarette branding anywhere in the world.

One leading manufacturer, Imperial Tobacco Australia, said it would fight the measure.

Australia also announced a 25% increase in tax on cigarettes, effective from 30 April.

Dr Crawford Moodie, is a researcher with the Institute for Social Marketing.

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First broadcast 29 April 2010

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