The Duchess of Cambridge: "Early years is a precious time to nurture young minds and help children’s futures"
HRH The Duchess of Cambridge has been involved in the creative development of Tiny Happy People, the BBC's early years language and communication initiative, fuelled by her passion for giving children the best start in life.
She talked exclusively to the BBC about her commitment to early years development and the crucial role Tiny Happy People can play in supporting parents...
Supporting parents is vital
“In the first few months as new parents there’s a huge amount of support from midwives and health visitors. But from then, there’s a massive gap before children start school, and it’s that time that I think parents really need the support.
“What I definitely hear a lot is that that there is this sense of being judged. Parents don’t feel that they can reach out for help, which is really sad, because we all need support."
The role of Tiny Happy People
“Tiny Happy People really is gold dust for families, giving tips and tools to use particularly in those first five years.
“Families and parents know how important it is to look after our children and to nurture and care for them. But I didn’t realise before I started all of this work just how important it is. Some of the science behind child development it is extraordinary. For example, that 90% of our adult brain grows before the age of 5.
“It just shows what a precious time this is and what an amazing opportunity we’ve got to really nurture their minds and put them in the best possible position for their future lives.
There’s not a huge amount of support and guidance currently out there. I think what Tiny Happy People is providing for families is a real lifeline and very much needed.”