PSHE KS3 / GCSE: Fashion and beauty industry influences on advertising

Amber Jane Butchart, a professional fashion and beauty analyst, and Raphael Babalola, who runs a healthy lifestyle company, investigate why companies usually use super skinny, super tall, super young white girls in their marketing campaigns.

The programme looks at what size 'real' women are and reveals that men actually like women in all shapes, sizes and colours.

Amber and Raphael look at new research that suggests women would still spend money on clothing if advertisers used 'real-sized' models.

So who is to blame for the promotion of non-diverse, over-airbrushed images that can make people feel inadequate?

This clip is from the series Your Body, Your Image.

Teacher Notes

Show students a range of photographs of people of different sizes, shapes, colour and so on.

Ask the students to note down any words that come immediately to mind.

Ask the students for their feedback. Was size a common observation and if so, why?

Students note down at least two body features they like about themselves.

Curriculum Notes

This clip is relevant for teaching Modern Studies and PSHE at Key Stage 3 and Key Stage 4 and National 4 and 5.