Business KS4 / GCSE: What is a franchise?
Radio 1’s DJ Greg James explores the franchise business model while at the Reading Festival.
Walls ice cream vans are used as a relevant and well-known example to discuss both the advantages and disadvantages of being part of a franchise business.
This is from the series: Music, Mud and Making Money
Could be useful to clarify the difference between a franchiser and a franchisee.
Examples will aid discussion on the advantages and disadvantages of buying into a franchise and introduce students to the high number of franchises we all see and use on a day-to-day basis.
Follow up by asking students to research other well-known franchised brands.
This clip will be relevant for teaching Business at KS4/GCSE, in England and Wales and Northern Ireland
Also at National 5 in Scotland.
This topic appears in OCR, Edexcel, AQA, WJEC, CCEA GCSE and SQA.