We cajoled Ian Ravenscroft to spill his beans, Ian is the Storyliner for Digital Guerrillas and Editorial lead for the Odd Taste project...
What is Odd Taste?
Odd Taste is a 5-day long social media experiment during which we will bring you fresh and funny content via BBC Taster's social media profiles – it's all curated and brought together on a BBC Taster-hosted Tumblr.
The content will be created by a fast-turnaround production unit, working together with 'internet talent' to create rapid-response topical comedy in uniquely digital formats.
How did you find your 'internet talent'?
First I scoured the internet for funny people that were already creating the kind of content that I wanted to feature - Clever, funny, unique voices that were drawing audiences. Then I went into an in-depth process of creating a structure that would allow them the freedom to express themselves, but would also satisfy the requirements of working with a corporation like the BBC. It’s a balance I hope we’ve struck.
What's the most exciting aspect of Odd Taste?
The technology isn’t new, but the make-up of the team is; we're pulling together a whole new kind of creative team. The creatives involved aren’t from TV or traditional media at all, they are born and raised on the internet which gives them a unique voice. It’s a new format for our instant, always-on times.
A lot of artforms like music or film start with bedroom enthusiasts. I think that’s where we are with internet comedy. There isn’t a real structure or career path for it, so I wanted to give these voices a professional platform to see what happened.