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Pilot ended 27th November 2018
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The Hexham Salmon trailer
The Hexham Salmon
Public art meets Augmented Reality. Best seen on location in Hexham, Northumberland – but will work anywhere. If you want to see The Hexham Salmon, download the Zappar App on Google Play or iTunes. The Zappar app has it's own terms of use even though The Hexham Salmon experience is from the BBC.

Please note Zappar is a third party app, please read before downloading

After the privacy notice there is some more information from the creator of the project, Peter Woods

Privacy Notice

Your trust is very important to us and BBC is committed to protecting the privacy and security of your personal information.

It is important that you read this notice so that you are aware of how and why we are using such information. This privacy notice describes how we collect and use anonymous analytics data in respect of the Hexham Salmon Experience.

Additional information can be found in the BBC’s Privacy and Cookies Policy. Where there is inconsistency between those documents and this notice, this notice shall prevail.

Anonymous analytics generated by the app

If you download the Zappar app, Zappar will collect an IP address from your device to infer your location by city and country. The IP address will then be immediately discarded (Zappar does not store this). The IP address is also collected when you zap a new code and when the app generates its analytics. Again, the IP address is used to infer your city and country and is then immediately discarded.

If you download the app, it also generates and installs a random ID code on your device. The random ID code tracks anonymous analytics about how you engage with the AR experience, for example, when you open the app, how long you spend interacting with an experience and the number of times you access an experience. The BBC will use the anonymous analytics from this app to help us with our research into this new technology and to improve Taster AR experiences. You can remove the random ID code by uninstalling the app.

Further information

Data protection law gives you certain rights in relation to your personal data, including the right to request access, rectification or erasure of your personal data or restriction of its processing, and the right to object to processing.

If you have any questions about how the BBC handles your personal information, or if you wish to contact the BBC to exercise your rights in relation to your personal information, please visit http://www.bbc.co.uk/usingthebbc/privacy or contact dpa.officer@bbc.co.uk.

If you raise a complaint with the BBC about the way it has handled your personal information and you are dissatisfied with the BBC’s response, you are entitled to lodge a complaint with a supervisory authority. In the UK, the supervisory authority is the Information Commissioner’s Office (ICO), which can be contacted at:  https://ico.org.uk/concerns/.

And now the Inside Story...

Tell us about yourself

My name is Peter Woods and I’m a hyperlocal online news vlogger who runs online news channel Hexhamtv from Hexham, Northumberland. You can find Hexhamtv on Facebook and Twitter. As one of 18 artists selected by The Great Exhibition of the North 2018, known as the N18 group, I’m exploring how Augmented Reality can be used in public art and in digital civics. Under the mentorship of BBC R&D I had the idea to use scan-able codes to deliver a public art project in augmented reality in my hometown.

Tell us a bit more about the project

The River Tyne is England¹s best Salmon fishing river. Every year people gather on the bridge across the River Tyne at Hexham to watch the Salmon jumping up the weir to spawn further up river. I wanted to celebrate this annual event by creating a giant Salmon in augmented reality, which could be viewed using smart phones and a scan-able code. Working with another N18 artist, Ali of Ali Elly Design, I took her 2D painting of a Salmon, had it converted into a 3D object and linked it to a scan-able code. I also researched educational material on the River Tyne and on the migration of the Salmon and linked it to another code so that as well as seeing a huge Salmon in augmented reality at the bridge there is an educational aspect to the project.

Why does Augmented Reality interest you?

I believe that we are on the cusp of a very big technological change. In a few years time augmented reality will be common place and we will be used to seeing information over laid on the real world at school, at work and in our leisure time. I wanted to show the potential of augmented reality in public art and to show through the digital civics aspect of the project how augmented reality can be used for social good to help people better access public information that they will find useful in their lives.

What was the hardest part of the project?

As a non coder it took some time to get used to using the technology and to understand it¹s capabilities. BBC R&D were very helpful with this aspect of the project. The technology is changing fast so it will get easier to develop innovative projects as a non coder as things move on. Also this particular project has been delivered in a very short timeframe which brings it¹s own challenges.

How is this different from what you normally do?

I have a background in the public and community sectors. Most recently with Hexhamtv I am a film maker. I will be integrating what I have learned in the N18 project in my work in the future with Hexhamtv now I have learned these new skills.

What is the potential of this technology?

Augmented Reality is a whole new medium which while it has been around for some time, is about to go mainstream and to be used by large sections of the general public. Developers in augmented reality are beginning to show the potential it has in many fields including business, education and science. For young people about to enter the jobs market developing augmented reality projects will offer a new and exciting career path. For the BBC Augmented Reality offers news ways to reach their target audiences and to inform, educate and entertain them.

If you'd like to see more of Peter and Ali's work, you can watch Hexham TV on Facebook here and visit Ali's site here

The Hexham Salmon