Director of rugby Dean Richards says Newcastle Falcons should be fired up by the manner of Sunday's 16-12 bonus-point defeat by Leicester Tigers.
Falcons led 12-9 before Tommy Bell's late try put Tigers in front and a Freddie Burns kick sealed victory.
Newcastle have one league win in nine going back to mid-December, although four have been bonus-point defeats.
"We should be angry about it, that's the thing, we can't get complacent," Richards told BBC Newcastle.
"We played a lovely brand of rugby but that's not enough, we need to get the wins on the board."
There has been praise for Richards and his coaching staff, particularly attack coach Dave Walder, for the positive, attacking style of rugby offered by the Falcons this season, while statistically they are also much improved.
|Falcons tries: As many or more tries than opposition in defeat|
|London Irish (h) - L 18-20 - 3 tries to 2|
|Bath (a) - L 23-14 - 2 tries apiece|
|Harlequins (a) - L 7-15 - 1 try to 0|
|Saracens (h) - L 23-25 - 3 tries apiece|
|Northampton (a) - L 31-39 - 4 tries apiece|
|Saracens (a) - L 17-22 - 2 tries to 1|
|Leicester (h) - L 12-16 - 2 tries to 1|
The 42 tries scored by the Falcons in 17 games far surpasses the tally of 23 that the Falcons class of 2013-14 accumulated, while the figure for this season is better than all but Sale Sharks of the teams in the bottom half.
"Everyone predicted we'd be the whipping boys but people are fearing coming up to play us now and when we go away people are fearing us as well." Richards added.
"Out of 12 games we've lost this year, I think it's four games we've scored more tries than the opposition, which is a hell of a stat.
"It's frustrating, we'll sort ourselves out and the boys are gutted but it's a learning curve."