Greg Goosen scored a hat-trick of tries as Newcastle Falcons crushed Cardiff Blues in their opening LV= Cup match.
Mark Wilson set the tone when he crossed for the first try in only the second minute, followed by Goosen's first five minutes later.
Full-back Goosen crossed again either side of half-time to secure a bonus point, with Michael Mayhew's try ending the scoring after 60 minutes.
Rhys Patchell's penalty was all the Blues had to show for their effort.
Newcastle: Greg Goosen; Ricky Sheriffe, Corne Uys, Jeremy Manning, Luke Eves; Jimmy Gopperth (capt), Jordi Pasqualin; Darren Fearn, Michael Mayhew, Euan Murray, Glen Townson, Andrew van der Heijden, Mark Wilson, Redford Pennycook, Ally Hogg.
Replacements: Joe Graham, Ashley Wells, James Hall, Tim Swinson, Will Welch, Will Chudley, Jamie Helleur, Joel Hodgson.
Cardiff Blues: Dan Fish; Richard Mustoe, Owen Williams, Cory Allen, Adam Thomas; Rhys Patchell, Rhys Downes; Nathan Trevett, Ryan Tyrrell, Ryan Harford, Cory Hill, James Downes (capt), Ellis Jenkins, Thomas Young, Luke Hamilton.
Replacements: Rhys Williams, Jamie Corsi, Thomas Davies, Matthew Screech, Rhys Shellard, Lewis Jones, Lewis Williams, Richard Smith.