Hull FC owner Adam Pearson has said he is proud of the work coach Lee Radford did in his first season in charge.
Radford led the club to an 11th-placed finish last season, five points outside the play-off places.
"He is the perfect man for the role that I outlined to him. He understands the culture here," Pearson told BBC Radio Humberside.
"We wanted to get the empathy back with the fans and have it represent what Hull stands for and Lee is doing that."
He added: "He's organising the club in such a way from top to bottom that I am very proud of the work he has done.
"It wasn't an easy season for anybody last year but he has come through it and I believe he is ready to show what a good coach he is."
Radford was promoted from assistant coach at the KC Stadium after Peter Gentle was sacked in September 2013.
After last season's disappointment Pearson is confident the Black and Whites can push for a place in the top eight of the new 12-team Super League.
"We're all excited and looking forward to next year," he said.
"We've got the momentum now, the players are all looking really keen and there is a buzz around the club.
"We've been really impressed by the new recruits and we think we're going to push on and be a force in the top eight."