Andy Anson, the head of England's failed 2018 World Cup bid, has been named as an independent director of the British Olympic Association.
Anson, a former commercial director at Manchester United, said: "It is an exciting moment in time to be involved with Olympic sport in the UK."
He will be joined by commercial lawyer Denise Jagger as non-executive directors on the 16-strong board.
The pair will hold voluntary positions over a two-year term.
Anson, who was also European chief executive of tennis' ATP Tour, added: "I am thrilled to be able to add my commercial and sports management experience to the BOA board to benefit Team GB athletes in London 2012 and beyond.
"I will use my global commercial insight from my work in football, tennis and the media to provide advice and guidance to support the wider family of Olympic sports."
England's bid to stage the 2018 World Cup ended with just two votes - including one from their own representative - as Russia won the right to host the event.