World Judo Championships: Sally Conway misses out on bronze medal
Sally Conway says she fell short of her "full potential" as she missed out on a first World Judo Championships medal after losing to Yoko Ono of Japan.
The 31-year-old Briton lost in the -70kg repechage when Ono threw her on her back for a wazari finish.
"When I perform at my best, the results do come," she told BBC Sport.
"It's never nice to come away from the World Championships with seventh place, especially with how I've performed in the last few tournaments."
The Bristol-born Conway, who had won bronze at the Commonwealth Games in Glasgow for Scotland and then for GB at the Rio Olympics, had gone to Azerbaijan looking to complete a set of tournament medals after having taken European silver in April.
She also won this year's Paris Grand Slam, beating reigning world champion Chizuru Arai in the final, so she was disappointed with her performance in Baku despite it being her highest finish at the World Championships since coming fifth in 2009.
"I believed today I could've done the same," she said. "But I've got lots of things to work on between now and the next one.
"The ultimate goal is the Olympic Games, so I just want to get everything right for then and I'll be happy.
"Unfortunately, today I wasn't able to deliver the full potential of what I can, but it was not from a lack of trying."
The 28-year-old Ono, who had also travelled to Baku on form, having won this year's Dusseldorf Grand Slam, went on to beat Maria Perez of Puerto Rico to secure a bronze medal.
It was the third time in a row that Ono had beaten Conway despite the Briton being ranked three places above her opponent in ninth place in the world.
Conway had lost to world number two Marie Eve Gahie in her pool final and the French judoko took the silver medal after losing to Arai, the Japanese reigning champion presently ranked sixth in the world, in the final.