Reading owner Yongge Dai is to pay for away fans' coach travel to the club's 15 furthest away matches this season.
The trips, which total more than 5,500 miles, are available to any fan with a match ticket and who is a member of the supporters' trust.
"He recognises the commitment our fans make to support the team," Reading chief executive Nigel Howe said.
The first match to benefit from free travel is the 457-mile round trip to Hull on 10 August.
|Reading's free travel destinations|
|Barnsley||Hull City||Sheffield Wednesday|
|Birmingham City||Leeds United||Stoke City|
|Blackburn Rovers||Middlesbrough||Swansea City|
|Derby County||Nottingham Forest||West Bromwich Albion|
|Huddersfield Town||Preston||Wigan Athletic|