Reuben Reid says he is aiming to be League Two's top-scorer this season.
The 28-year-old joined Exeter City earlier this month, having scored 48 goals in the past three seasons for League Two rivals Plymouth Argyle.
"I'm not going to be happy doing mediocre things, I want to be the highest scorer," Reid told BBC Sport.
"I want to be the sort of person who people say 'if he plays well they'll do well' and be that player that's winning games for the club."
Reid scored just seven times last season in a campaign which he described as a "write-off" after suffering a number of injuries, having hit the net 20 times the season before and 21 times the year before that.
"My numbers add up. Every time I've had a clean run and I've stayed fit I assist and I score goals and that's at any level I've played at," he added.
"I've been hearing things that I'm injury-prone, but if you look at my record and the amount of games that I've played for my age, I've done 50 or 55 games a season.
"Last season, albeit it was stop-start, I still racked up 30-odd appearances.
"To someone else that's a good return, but because of my numbers and how reliable I have been, the minute you're not pulling up trees it's like 'what's happened to him?'"
Exeter are currently second-from-bottom of League Two, having won just twice during an injury-hit start to the season.
But Reid feels he can bring the goals which will propel the Grecians up the table.
"I've not just come here to be a part of things, I've come here to get my head down and achieve something," he said.
"For me if you're playing in League Two it's not about sustaining, it's the play-off as an absolute minimum.
"We've got a good group, so hopefully I can hit some form and push up the league."