Fifa aims to tackle racism in Russia ahead of the 2018 World Cup, says its anti-racism chief Jeffrey Webb.
He said the governing body will work with Russian authorities, who have acknowledged they have a problem.
"Russia's a big challenge," said Webb. "They are going to start addressing it. We are going to work with them."
Earlier this week, Fifa president Sepp Blatter said he was concerned by the findings of a study into the scale of racism in Russia.
Webb, who is chairman of Fifa's Anti-Racism and Discrimination Task Force, says he wants to start by educating players and coaching staff.
"When you impact the club, you impact the stadium, you impact the community," he added. "It has to start with coaches, players first in that dressing room - when that is there it spreads out."