Steve McClaren says the Football Association should take retrospective action against players who dive.
McClaren's Derby host Chelsea in the Capital One Cup on Tuesday after Blues defender Gary Cahill was accused of diving during the 2-0 win against Hull on Saturday.
"If people cheat and do wrong, they have to suffer the consequences," said former England manager McClaren.
"They do it in other things, so why not for diving or simulation?"
McClaren, who has also had spells in charge of Nottingham Forest, Middlesbrough and Dutch side FC Twente, believes diving should carry the same punishment as a sending-off.
"It can cost you a game," he said. "All we can do is beat the drum. It keeps getting mentioned for years now and still nothing's been done.
"It's up to the authorities to do something about it and deal with it. It's in our game and it needs to be stamped out."