New Motherwell manager Ian Baraclough wants to raise the ambition levels of everyone at Fir Park.
The Englishman is out to instil belief in his squad that even winning the Premiership is not outwith their reach.
"I'm a big believer that you've got to set the sights high and believe you can be the best," he told BBC Scotland.
"If you haven't got that mentality as a player, a coach or a manager, then you're always going to come second best or fall just short."
Former Scunthorpe and Sligo Rovers manager Baraclough was appointed last week, with 'Well sitting third from bottom in Scotland's top flight.
He confirmed that Kenny Black, who was the club's caretaker manager in the wake of Stuart McCall's departure, is the "type of person" he wants to work with.
|Motherwell manager Ian Baraclough|
|"You need the fans to be on board, the players, and you need a bit of luck. But all those ingredients, all pulling in the right direction, you don't know where that might take you."|
Further talks between the pair are planned in the coming days regarding Black's future.
Black worked as assistant to McCall, who guided the Steelmen to two second-place finishes in the top flight, and Baraclough insisted going one better will eventually be the aim under his stewardship.
"That could be more long term but you have to build for that," he said.
"This club's had good success with Stuart [McCall] and Kenny [Black] and the rest of the staff in the last few years, and fell just short.
"So why can't you go that one step further and believe your philosophies and ways of doing things will inspire this club?
"You need the fans to be on board, the players, and you need a bit of luck. But all those ingredients, all pulling in the right direction, you don't know where that might take you.
"In the short term we've got to make sure we're playing Premier League football next season, but in the long term it's to carry on the development of players and get as high as possible in the league, and achieve European football again."
Baraclough expressed his sense of "pride" at landing the Motherwell job and revealed his philosophies on the game.
"I'd like them to play in an exciting fashion, full of energy, positive, going forward and expressing themselves," added the 44-year-old.
"I'd like them to know what their roles and responsibilities are, and for us to excite supporters. They want to see their team working very hard and if you do that you can be forgiven for many things - hard work is what many good establishments are built on and that's what we'll try to get into the players."
Meanwhile, former 'Well manager McCall has revealed Baraclough contacted him about the position before his appointment was confirmed.
"He actually gave me a bell about a week ago," Scotland coach McCall said. "He was very thorough, wanted to know everything about the club, which I thought was really good.
"He was asking all about the facilities before he did his interview, so he certainly did his work and if you look at his recent history at Sligo, he's done terrifically well.
"As for winning the league, I don't know if he got misquoted but you've got to have aims, you've got to have beliefs, and you've got to have ambition. But realistically, once he's in the league he'll realise Celtic are so far ahead that there'll be no chance of winning the league."