Blackpool chairman Karl Oyston says introducing the Rooney Rule into English football would be an "insult to people" in the sport.
The rule requires NFL American football franchises to interview at least one black or ethnic minority candidate for senior coaching jobs.
There are only two black managers in the Premier League and Football League.
Oyston said: "To think skin colour is a consideration is ridiculous. Appointments have to be on merit."
Dan Rooney, owner of the Pittsburgh Steelers and chairman of the NFL's workplace diversity committee, proposed the regulation in 2002.
He told BBC Radio 5 live earlier this month that it would open doors for football clubs when looking at additional candidates for a job.
And Professional Footballers' Association chief executive Gordon Taylor wants the rule adopted in English football.
But Oyston, who appointed the club's first black manager, former boss Paul Ince, in February 2013, added in an interview with the Blackpool Gazette: "I have to say it is an absolute insult to people in football.
"I don't think I've come across any institutional racism in football, certainly not at Blackpool.
"I would never put myself in a position of making an appointment at Blackpool based on tokenism. It has to be the best person for the job.
"It would be a very dangerous path for football to go down and it wouldn't be fair on anyone involved in the process."