Owner Fawaz Al Hasawi says Nottingham Forest are working "day and night" to make "quality" signings in January.
Forest lie fifth in the Championship and Al Hasawi is confident there will be new faces to strengthen their automatic promotion bid this month.
He told BBC East Midlands Today: "I don't want to rush. Everybody can bring players but I want the quality.
"I want players who can bring us to the next level. We want players who are better than our players."
Al Hasawi took over as owner in July 2012 and, after an initial period of turmoil which saw Steve Cotterill, Alex McLeish and Sean O'Driscoll all sacked, Billy Davies returned as boss in February 2013.
The Reds missed out on the play-offs last season but have lost just four league games this season and seem well positioned to challenge for promotion.
Al Hasawi said they are eager to boost their chances of going up in the transfer window.
"I cannot say which positions because I would like to leave it until it has happened," Al Hasawi said.
"We are negotiating [with] many players - not only a striker. The manager told me which player he needs and which players are missing and we can do something about it.
"Maybe two, maybe three, maybe one. But we are working on some players.
"I sign a striker if it is my opinion, but it is not my opinion. It is the manager's opinion. It will be his call.
"It is his team and he knows what is needed for the team. This is the most important thing.
"I am working day and night to get the right players for Forest and I would like the fans to be patient and to always support the team."
Al Hasawi also confirmed the Reds are working on a deal to keep on-loan defender keep Jack Hobbs at the club beyond the end of the season.
"We have to discuss the contract with his agent," Al Hasawi said. "We are working on it but we have Jack until the end of the season. We will work hard to keep Jack with us."
And he said defender Jamaal Lascelles and goalkeeper Karl Darlow are part of Forest's long-term plans, despite reported interest from Premier League sides.
"I am really happy for these players," Al Hasawi added. "Karl has a good future to be a national team player and the same thing for Lascelles hopefully.
"I would like to keep them because they are good players. I was impressed with the way they play and they will be better more and more."