AFC Bournemouth: Elliott Ward urges Cherries consistency

Norwich City defender Elliott Ward

New Bournemouth signing Elliott Ward has urged his new team-mates to adapt to life in the Championship quickly.

The Cherries return to English football's second tier after an absence of more than two decades and will host Charlton on the opening day.

And Ward, who has spent several seasons in the Championship, knows what to expect from the division.

"We need to try and start well and get the consistency straight away," Ward told BBC Radio Solent.

Ward, 28, began his career at West Ham but was signed by Coventry for £1m in 2006 and moved to Norwich on a free transfer in May 2010.

He has struggled with a persistent knee injury and spent much of last season on loan at Nottingham Forest.

There was much interest in the centre-back, who joined the Cherries on Tuesday, but Ward says manager Eddie Howe sold the vision of the club to him and he is relishing working with Bournemouth's boss.

"The biggest pull for me was how much the manager wanted to bring me here," he said.

"After meeting with the manager I was very impressed with the ambition and where they want to go.

"I enjoyed my time at Norwich, the decision wasn't taken lightly, and I had to talk it over with the family but that was quite simple as it (Bournemouth) is a lovely place,

"The more they sold the club to me it became an easy decision.

"There was a lot of interest but when things start to get a bit serious it starts to cool but I did have to make a decision and I'm very pleased with the one I've made."

Ward added: "The meetings I had with him (Howe) were very productive, they told me how they want to play and that was massive for me.

"I've also heard a lot from players who know him and how he works and how they enjoy it. That was one of the pulls that brought me here and I cannot wait to get started."