Bournemouth manager Paul Groves says out-of-favour striker Matt Tubbs will not be leaving on loan.
Tubbs, 28, has spoken of his frustration at not playing a bigger part this season, and has been linked with moves to Crawley and Rotherham.
But Groves says Bournemouth's £700,000 record signing is going nowhere.
"No, Matt is part and parcel of our squad," Groves told BBC Radio Solent. "But we recognise his opportunities have been a little bit limited."
Tubbs arrived from Crawley in January but scored just once in seven appearances before having his season ended early because of a groin injury.
This season he has made just three appearances and has failed to score.
But Groves says he has no personal issue with the player and praised his attitude.
"He's got a fantastic attitude, he wants to play and when he gets his opportunity he needs to take it," said Groves.
"That is part and parcel of having a strong squad. Me and Matt have spoken and there is no issue there.
Meanwhile, Groves has hailed the influence of veteran midfielder Richard Hughes who has returned for a second spell at the club.
Hughes scored Bournemouth's winner at Exeter on Saturday and Groves is delighted with the impact he has already made.
"Richard has certainly had an impact on the pitch in terms of his composure and his ability to work the ball and take the ball and help protect the back four," said Groves.
"And off the pitch he is a very intelligent person and he has a wealth of experience also and he is a good person to have around."