New Oxford signing Mark Wilson says the U's can emulate his former club Doncaster in reaching the Championship.
The U's signed two players on deadline day, Scott Rendell joined on loan from Wycombe while free agent Wilson joined until the end of the season.
And the 32-year old midfielder says he is eager to help them into League One.
"I was at Doncaster when we had a lot of success. There is no reason why this club cannot do the same and move up the leagues," Wilson told BBC Radio Oxford.
The U's currently sit in seventh place in League Two, occupying the last play-off position.
"Personally I want to improve as a player and perform to the best of my ability. After that it is about getting the club promoted," added Wilson, who left Rovers earlier on transfer deadline day.
"This is a step down or two in league terms but from my point of view it is a club that is gathering momentum."
Wilson saw his new team draw 1-1 with Burton Albion on Sunday, and believes he has made an astute move in joining Chris Wilder's side.
"I saw them play on Sunday and I was very impressed with what I saw," he added.
"They have a good blend of youth and experience as well as a manager who thinks about the game.
"It is a big club in my eyes, the fan base is big and is a club gathering momentum and I want to help get them promoted."