Shrewsbury skipper Ian Sharps has raised the stakes for their derby game with Hereford by stressing the players see bragging rights as all important.
"Most of us live in or around town so we know how important it is for the fans," he told BBC Radio Shropshire.
"We've got to make sure everyone can go to the pub on Sunday or work on Monday with a smile after a good result."
Shrewsbury, chasing the double after a 3-1 September win over the Bulls, have pre-sold all their 1,300 away tickets.
"We put in a good professional performance to win there last season, and we must do the same again," said Sharps.
"We've also got to show that last week's win over Southend was no fluke with another three points towards promotion."
That 2-1 victory over the League Two leaders reignited Shrewsbury's automatic promotion hopes, consolidating fifth spot and taking them closer to Southend, Crawley and Cheltenham at the top.
"We can beat anyone at home [Town are unbeaten at the Greenhous Meadow since last March]. "I think we can beat anyone away from home too, and we must do that at Hereford."