Oxford United forward Jon-Paul Pittman has been urged to take a second chance and prove his future lies at the club.
The 25-year-old returned from a loan spell at Crawley Town in December and has scored twice in his last two games.
U's boss Chris Wilder wants that form to continue, and also for Pittman to show the work ethic that he demands from every member of the squad.
"He didn't work hard enough and we had plenty of chats about it," Wilder told BBC Radio Oxford.
Pittman signed for United in May 2011 and has scored two goals in nine games.
Wilder says he feels Pittman is an asset to his side when he is firing on all cylinders.
"You have seen how hard players work at the top of the pitch," added Wilder.
"I had to demand that he produces the same as everybody else and when he does that he certainly adds to us."
U's midfielder Peter Leven also believes Pittman can have an impact.
"JP has got pace and power and confidence is a massive thing in football," Leven told BBC Radio Oxford.
Wilder's side defeated Aldershot 3-0 at the weekend, keeping their fifth clean sheet in six games.
"We wanted another clean sheet and are proud of the record," said Wilder.
"We've worked hard, kept our shape and discipline and stuck to the plan."