Pittodrie Stadium, the home of Aberdeen FC for the past 107 years, is being put up for sale.
The club believes that listing the 13.7-acre site on the market takes the proposed a step closer.
Property consultants CBRE have been appointed to handle the sale.
A masterplan to develop 350 houses on the current site of the stadium has already been approved in principle by Aberdeen City Council.
Dons chief executive Duncan Fraser insists the club is aiming to be operating from its new home in time for the start of the 2013/14 season.
Fraser also confirmed that the naming rights for Aberdeen's new home have also been put up for sale, to raise additional capital for the club.
"While the sale of Pittodrie is the key element of our funding model for the new stadium at Loirston Loch, progress has also been made regarding the securing of naming rights," said Fraser.
"The other elements are the raising of fresh equity and, on the back of that, securing a mortgage."
The plans for the new stadium incorporate facilities capable of holding about 21,000 fans.