Mansfield Town have appointed the youngest chief executive in English football.
Carolyn Still, 29, has previously worked in the fashion industry for Bulgari and Gucci.
She succeeds Steve Barker, who has accepted a new position within chairman John Radford's company, One Call Group.
"It's a great privilege. I intend to add vibrancy and fresh ideas to our approach off the field," Still told the Blue Square Premier club's website.
"Having attended numerous fundraising events, organised by the club's supporters' groups, I am well aware of the passion and enthusiasm that the fans have to see the Stags succeed.
"I want to wake sleeping fans with a lot of different initiatives by liaising with them and finding what they want.
"Much work has been done to develop relationships with key businesses in and around the area, and we must continue to work hard to ensure that our off-the-field commercial activity increases in an attempt to make the club self-sustainable."