New Bradford City manager Phil Parkinson has made striker Kyel Reid his first signing on a two-year-deal.
Parkinson worked with the 23-year-old while manager of League One Charlton, the club which released Reid at the end of last season.
Parkinson told BBC Radio Leeds: "There's not many players at this stage that are available and still out of contract.
"I looked at the team and thought it could do with a bit more threat."
Parkinson continued: "You can't have enough players in your team who can go past people, and Reid's strength is to go up the outside and get crosses in.
"He shoots too, and I genuinely feel he'll be a player that will excite the fans.
"When he left Charlton he thought he was going to get Championship clubs knocking at his door, and a few managers rang me over the summer.
"For one reason or another he hasn't quite got the deal, but I've worked with him before, I know what makes him tick. He'll be a bit behind the players here in terms of match fitness but that's ok, he's here for the long-term and I really hope he can be a success."
Reid, who began his career at West Ham before loan spells at Barnsley, Crystal Palace, Blackpool and Wolves, told BBC Radio Leeds: "When he [Phil Parkinson] got the call that he was getting the job here, he called me straight away.
"There was no hesitation from me to think about League Two, I just thought that it's a big club, a massive club and a good opportunity for me, plus I know the manager very well."
Parkinson also confirmed that he is interested in signing the Charlton striker Paul Benson.
"He's a player I've worked with before, a goal-scorer, and he's one of a list of strikers that we're looking at and talking to their agents and the players.
"We haven't got permission to speak to Paul Benson, it hasn't got to that stage but you've got to have a lot of plates spinning at this stage with the transfer deadline looming."