Rochdale boss Keith Hill is out of the running for the vacant manager's position at Championship side Barnsley.
He told BBC Radio Manchester: "The most difficult thing to turn down was the chance to manage in the Championship.
"Nothing has gone wrong it is just down to choice. We've decided to stay at Rochdale because we are ambitious but we're also happy in our work here."
He added: "Barnsley is a big club, historically it is a big club as well.
"I've been in discussions with the owners at Barnsley and they've been really, really good and it's been enlightening.
"On this occasion it just wasn't right for me. I've done a lot of deliberating over the weekend you know what myself and Flicker [David Flitcroft] are like, we analyse, deliberate and then we make a calculated decision.
"There shouldn't be this misconception that we're desperate to leave Rochdale, we're not.
"We work for good people, we've created a very good team, we work in an excellent environment and it will be difficult to leave if and when the right opportunity presents itself."
Barnsley are looking to replace Mark Robins, who left after a disagreement about the club's playing budget.
A spokesman for the Tykes said: "Barnsley can confirm that Keith Hill is no longer on its shortlist of applicants for the first-team manager's position.
"The club continues to interview candidates and does not expect to arrive at a decision on the new manager until next week at the earliest."
Brian Laws, Kevin Blackwell, Danny Wilson, Phil Parkinson, Alan Irvine and Russell Slade have also been linked with the role.