The Rushden & Diamonds board have moved to ease supporters' concerns about the club's financial position, saying they are not close to administration.
Chief executive Steve Beasant has released a statement accepting Diamonds need a cash boost.
But he added: "Administration is not being considered by the board.
"We can't stress enough that the club isn't about to 'go under' but does need the fans to show their commitment now to season tickets and shares."
Beasant, who is the father of club chairman Liam, said the board's evaluation of their cash-flow was based on "the income anticipated from season ticket sales, shares, commercial sponsorship and contracts".
The club have launched a share issue to raise funds and are pushing early sales of season tickets for next term.
They were also boosted by the sale of goalkeeper Joe Day to Peterborough last week.
Rushden are currently awaiting the result of a charge from the Football Conference for allegedly submitting inaccurate financial reports.
A decison was expected on Friday, 15 April but that has been delayed until after the Easter break.