Diver Tom Daley says he does not consider himself to be a 'poster boy' for the 2012 Olympics.
The 17-year-old former world 10m champion from Plymouth is tipped to be one of the biggest stars at this summer's Games in London.
"I don't really see myself as a poster boy for 2012 - lots of people say it but I'm just doing something that I love to do," Daley told BBC South West.
Daley is set to dive at the British Gas National Cup event from 28-30 January.
But he says it is difficult to look at any event other than London 2012.
"It's really hard to focus on anything except for the Olympics at the moment because it's getting so close, but you have to take it stage by stage.
"I'm really enjoying the build-up so far - it's been an experience because going into Beijing I was really nervous and excited but I think London 2012 is the first Olympics where I know what it's all going to be like and I think it's just a matter of going in there and trying to do my best."
And Daley says that despite all the media attention on him, he is not feeling any pressure ahead of the Olympics.
"People are putting lots of pressure on me and things like that, but to be honest I don't really see it as a pressure because I can only go to the Olympics and do my best.
"If I don't do very well then it should only be me that gets disappointed because it's not anyone else's performance.
"I'm just going to go out there and give it my best shot and hopefully I'll do well," he added.