Some people bid huge sums of money for memorabilia at auction, some wait hours to get it signed, others swim for it.
And Martin Bullock did just that when Somerset's Chris Gayle smashed a six into Taunton's River Tone on Sunday.
It was the West Indian's 15th six of his unbeaten 151 in the T20 defeat against Kent and Bullock, of Cornwall, reckoned it was worth getting wet for.
"Take a bow sir - that was quite sensational today! I swam for my souvenir at the end," he tweeted.
"Never seen cricket like that before! Simply breathtaking from Chris Gayle," added Martin, who was filmed swimming for the ball.
And Gayle was similarly impressed when he saw the footage. "Hats off to you Champ," he tweeted in reply.
Gayle's contribution - along with 92 against Essex in his first Somerset T20 match - has left fans in awe of the Jamaican's hitting power.
The 35-year-old is the first man to score more than 150 twice in the T20 format and holds the most T20 centuries in all on 15.