Leicestershire CEO Mike Siddall hopes change brings financial gain

Grace Road - Leicestershire

Leicestershire chief executive Mike Siddall hopes changes for the new season will trigger a financial boost.

He welcomed the decision to start County Championship fixtures on a Sunday and to play the majority of Twenty20 matches on Friday nights.

In the last financial year, the club recorded a loss of more than £250,000,external-link having announced a profit of nearly £300,000 12 months earlier.

"We hope for an increase in income and membership as well," Sidall said.

"Friday nights is when supporters of cricket say they actually want to come and watch Twenty20. We have seven home games in the competition this year, two more than last year, and five of them will be on a Friday.

"The best thing you can do is ask customers what they want from you, and then if they say something you deliver."

Leicestershire open their County Championship Division Two campaign against relegated Derbyshire at home on Sunday, 6 April.

The T20 Blast will spread out over a period of more than two months with the Foxes - champions in 2004, 2006 and 2011 - again starting against East Midlands rivals Derbyshire Falcons at Grace Road on Friday, 16 May.

"In the past T20 has been played in a very small block of four weeks and that has really been too many matches in such a short space of time," Siddall said.

"Here at Grace Road we have played three games in little over a week at home [in the past] and that is not fair on the paying public, asking them to put their hands in their pockets for three matches so close together."