Barry Hearn has revealed he is keen to promote WBC super-middleweight champion Carl Froch, after the fighter split with representative Mick Hennessy.
Froch announced the end of his partnership with Hennessy this week and Hearn told BBC Radio Nottingham: "We feel a bit sorry for Carl.
"He's a great fighter who's never really had the exposure he deserves.
"He's showed fantastic character to win fights in foreign lands and that's the mark of a great fighter," he added.
"My son Eddie runs our fight division, and is an even bigger fight fan than me, and he said to Carl, we'd love to promote you in England.
"Carl knows where we are if he needs us. It's his call."
Nottingham fighter Froch reclaimed his WBC world title in November with a unanimous points win over Arthur Abraham as part of the Super Six series, but has spoken previously about his desire to gain a higher profile. His sparring partner Darren Barker recently left the Hennessy camp and there have been reports of strain between the two parties for a while.
Froch, 33, who has announced he will be promoting himself for his next two fights, told BBC East Midlands Today: "I've been self-promoting for ages, to be honest.
"I'm no longer working with my representative, Mick Hennessy. I'm going it alone.
"[The relationship] went wrong in a lot of areas - it's in the hands of the lawyers. I'm having to do it myself now and I'm a lot better off."
Froch's next Super Six fight is in the United States as he takes on the Jamaican Glen Johnson on 4 June in Atlantic City, New Jersey.
Johnson, a light heavyweight, entered the series as a replacement for Mikkel Kessler after the Dane suffered an eye injury. In November, he knocked out the American Allen Green in the eighth round of their super-middleweight fight in Las Vegas.
Froch was eager to stage the fight in England, having travelled to Finland and Denmark for his last two bouts.
"When I come back to England after the Super Six, I'll need someone to put on a big show," he continued.
"I'll need to have a word with one of the top promoters, who can put a good show on for me. It's a promoter's job to get you on British TV and that's what I've got to try and do."
And Hearn was eager to suggest that his camp could secure Froch a home fight and give him the additional exposure he craves.
He said: "We said to Carl, can we not use some common sense with the powers that be and get [the Johnson] fight transferred from some nondescript venue in America to the Nottingham Arena, where we'd create a good atmosphere. It makes money and it makes sense.
"Carl Froch is a world class fighter, yet no one knows him outside his own living room and that can't be right. I think Carl needs our type of promotion.
"He's a rare commodity as a world class fighter coming from England and, frankly, we don't have that many world class fighters in England."