Newcastle Eagles coach Fab Flournoy says the lure of replicating last year's clean-sweep of trophies has maintained his hunger for success.
The Eagles are the British Basketball League's most successful club with 17 honours in the last eight seasons, four of which came last term.
"Winning is all the motivation I need," Flournoy told BBC Look North.
"The moment that motivation is gone that is the time for me to go because that's the need for the club."
Flournoy has continued to reshape his squad, with the departure of long-standing Eagles captain Andrew Bridge, Paul Gause and Andrew Thomson offset by the arrival of Kareem Maddox, Damon Huffman and Anthony Martin.
That rebuilding has encouraged Flournoy to remain at Sports Central for an 11th consecutive season as player and then coach.
"I motivate, it's not winning or medals, it's going through the battle, putting together the team and creating the brotherhood," Flournoy added.
"Although we've won we've still got a long way to go as a club and a team for what we're trying to do. The winning is just the icing on the cake."
Meanwhile Durham Wildcats are back for a second season in the BBL, despite ending their debut campaign bottom of the table.
Head coach Dave Elderkin has retained Ralph Bucci and Paul Elderkin from the 2011-12 roster, who made 32 and 27 appearances respectively, although the arrival of six new players means the Wildcats have an inexperienced squad.
"We're looking forward to the new campaign, it was a baptism of fire last year," Elderkin said.
"Whenever you go into a new league you want to get to a situation where you can compete for a place in the end of season play-offs at the earliest opportunity.
"We're no different there, that's what we will be aiming for."