China wants to be a "world football superpower" by 2050 and aims to develop a national team capable of winning the World Cup.
President Xi Jinping, a football enthusiast, wants the country to have at least 20,000 football training centres and 70,000 pitches in place by 2020.
And former England coach Sven-Goran Eriksson, now coaching Chinese Super League team Shanghai SIPG, believes China can be world champions within 20 years.
But who are the people shaping the president's vision? And how are they setting about making a bold declaration become a reality?
BBC sports news correspondent Richard Conway travelled to the country to find out.
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