In 1953 PR and tobacco execs draw up a plan to fight claims that smoking causes cancer. Read more
2. ‘Doubt is our product'
In 1953 PR and tobacco execs draw up a plan to fight claims that smoking causes cancer.
3. The White Coats
The tobacco industry’s white coats are ready, the battle of science vs science begins.
4. Tobacco in the dock
As the evidence against tobacco mounts, the court suits mount up. Tobacco keeps winning.
5. Big Oil's Big Group
As the world’s scientists agree on man-made climate change, oil companies form a coalition
6. ‘Reposition Global Warming as theory, not fact’
‘Unless climate change becomes a non-issue…there may be no moment we can declare victory’
7. The opponent
In the battle for public opinion, the scientists were no match for a well-oiled PR machine
8. Jerry gets ‘duped’
A climate change sceptic realises he’s been getting it wrong
9. Deep pockets; useful allies
Oil money is pumped to scientists and think tanks in the bid to make it a culture war.
10. Leaving the tribe
Our story ends at the very top, with a fax to the White House.