BBC Sounds - Thought Cages - Available Episodes

15/02/2019

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

08/02/2019

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

The Sachet in the Pot Noodle

Can online retailers ever capture the magic out of the traditional shopping experience?

The Power of Vanity

Rory Sutherland explores ego massage as a powerful weapon in business and government

The Virtue of Commitment

Rory Sutherland explores how businesses play on our susceptibility to signs of commitment

Instinct Before Logic: The Postbox at the O2

Are we as rational as we might think we are? Rory Sutherland explores

Be Successful or Be Loved: The NHS Dilemma

Rory Sutherland smashes apart more received wisdom with a look at healthcare

The Fallacy of Market Research

Unravelling conventional ideas. Today: why market research is doomed to fail

For Greater Diversity, Be Less Fair

Challenging received wisdoms. Has obsessively measuring diversity made us less equal?

The Art of Self-Deception

Exploding society’s received wisdom. Do we deceive ourselves… to better fool others?

A Parliament by Lottery

Challenging received ideas. Today: would we be better off selecting our MPs at random?

The Case Against Education

Should we have less, not more, education? Rory Sutherland challenges received ideas.