Alia Sheikh is a filmmaker working in the BBC’s Research and Development Department, running the department's experimental filming projects. She previously ran the Production Labs project, creating bespoke production experiments to evaluate and improve novel software and hardware tools for BBC production environments and once spear-headed a project to create a range of cat-wearable spy cameras for the Horizon science programme. Highlights of 2016 so far include inventing a setup using an operator on a self stabilising unicycle to capture smooth 360-degree moving video, achieving an inconspicuous lighting scheme for 360 filming in a coal mine and creating a mixed live-action/CG 360 experience set in the world of a John Wyndham alien invasion. Alia has been investigating immersive video formats since her work on BBC R&D’s Surround Video system in 2010 and has previously designed experiments to test a variety of immersive filming techniques including for ultra-high frame rate and high dynamic range video capture. At present her work is focused on the research questions of how to effectively convey a narrative and unobtrusively direct attention in 360 video.