Research & Development

Adrian Woolard (PhD)

Head of North Lab and Connected Studio

Adrian Woolard

Adrian is Head of BBC’s Research & Development North Lab located in MediaCityUK, Salford. He is responsible for the Future Experience Technologies research group which focuses on changing relationships between content production, audience experience and consumer technologies in the emerging multi-genre and multi-platform environment.

The multi-disciplinary group contains expertise in engineering, human factors, software development, design, product management and media production covering a unique combination of long term research and near term innovation. Current work areas are focused on Augmented and Virtual Reality, object-based media, implications of AI and Machine Learning in Production as well as being responsible for Connected Studio – an open innovation programme, BBC Taster and Realities Find out more at

Adrian's previous research has been on areas related to augmented reality, pervasive computing, the growth of participatory media, serious games, real time performance capture, Facial animation and Animatronics. He holds the a PhD in Animatronics from University of Newcastle-Upon-Tyne sponsored by Jim Henson’s Creature Shop.

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