Research & Development

Posted by Lianne Kerlin, Ian Forrester on , last updated

BBC R&D is researching how core human values relate to digital media consumption. The human values work provides a framework to define and measure value in a digital world.

We identified 14 core human values which we translated into tangible metrics that can be used to measure value. To do this we undertook a two-pronged approach, where we first captured an understanding of human value and secondly, transformed our insights into ways to measure it.

As a team we conducted a range of empirical research to establish this set of 14 scientifically evidenced human values. These are underpinned by human needs and psychological drivers that characterise what is fundamentally important to people in life. By researching human value, we developed a framework that puts audiences best interests at the heart of design, decision making and engineering.

We believe that delivering services that enable audiences to fulfil their human values should be at the forefront of any organisation’s offering to its patrons. We acknowledge that an organisation's ability to deliver content, goods or services that enable their consumers to fulfil these values is somewhat bound by both the understanding of value and measurement of that value. The latter results in definitions and measures of success that are sometimes at risk of compromising human values.

We have created a series of five episodes to provide insight into human values. We talk to a variety of experts to explore human values and its potential for impact in society beyond the BBC. In these episodes, we explore the role of human values in shaping the future media landscape, examine value in ways that are not based on audience figures, numbers or time spent, and discuss how we can think about services in terms of the values they satisfy, rather than relying on conventional metrics.

We discuss the framework by exploring potential uses, examining new measures of success and contemplate the effects it could have on society. The episodes explore everything from reckless technology to surveillance capitalism, but most importantly, they delve into the potential for human values to be embedded into the digital economy.

We have been joined by a range of guests. Below you can read about who they are,

  • Alexandra Deschamps-Sonsino - Designswarm
  • Brian Suda - Optional.is
  • David Jay - Centre for Humane Technology
  • Katja Bego - Nesta
  • Mark Surman - Mozilla Foundation
  • Paulien Dresscher - Netherlands film festival & Publicspaces.net
  • Solana Larson - Mozilla Foundation
  • Yancey Strickler - Co-founder of Kickstarter & entrepreneur

Five episodes in total have been recorded. Here is a summary of what to expect from each.

Episode 1: Human value discussion

What is the human value framework, and what are the intentions behind it?

In this first episode, we introduce the human values framework and explore how it resonates with our guests. We are joined by people from a range of backgrounds who consider human values in relation to their discipline.

The cast for episode one is:

  • Alexandra Deschamps-Sonsino - Designswarm
  • David Jay - Centre for Humane Technology
  • Katja Bego - Nesta
  • Paulien Dresscher - Netherlands film festival & Publicspaces.net
  • Solana Larson - Mozilla Foundation
  • Brian Suda - Optional.is

Episode 2: Applying the human value framework

How is the human value framework used?

In episode two, we discuss potential uses for the human values framework. We explore how the framework resonates across the range of disciplines and areas that our guests work in, and investigate the potential for using the framework to have an impact in those areas, as well as wider afield.

In this episode we are joined by:

  • Alexandra Deschamps-Sonsino - Designswarm
  • Solana Larson - Mozilla Foundation
  • Katja Bego - Nesta
  • Paulien Dresscher - Netherlands film festival & Publicspaces.net

Episode 3: Exploring the underlying philosophy

A discussion of the philosophical model that underpins the framework

In this episode, we have a philosophical discussion about how human values are relevant and prevalent in the context of big challenges within society. With our guests, we touch on areas such as ethics, climate change and the role of design within society.

The cast for episode three is:

  • Alexandra Deschamps-Sonsino - Designswarm
  • David Jay - Centre for Humane Technology
  • Katja Bego - Nesta
  • Yancey Strickler - Co-founder of Kickstarter & entrepreneur
  • Mark Surman - Mozilla Foundation

Episode 4: Measuring success using the framework

Are human values the new way to measure success and value in a digital age?

Episode four focuses on measuring success in the digital age. We examine the issues with the current metrics for measuring the success of digital services, as we look forward to contemplating alternative and complementary means. We discuss the progress we have made in response to the latter; our work of transforming human values into psychometrics to provide tangible ways to measure value.

In episode four we are joined by:

  • David Jay - Centre for Humane Technology
  • Mark Surman - Mozilla Foundation
  • Solana Larson - Mozilla Foundation
  • Brian Suda - Optional.is

Episode 5: The impact of Covid-19 on the Human Values Framework

Considering human values in the current pandemic, and in the longer term

In our final episode, we use human values as a lens to understand the behaviours we have witnessed during the pandemic and look to the future with an optimistic human values perspective.

Episode 5 cast list is:

  • Alexandra Deschamps-Sonsino - Designswarm
  • Paulien Dresscher - Netherlands film festival & Publicspaces.net
  • Yancey Strickler - Co-founder of Kickstarter & entrepreneur

This post is part of the Future Experience Technologies section

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