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Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?

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10 minutes

Last on

Mon 25 Nov 2019 04:50GMT

Image credit

Charity collection jar (Credit: Getty Images)

Sources

An Inquiry into the Nature and Causes of the Wealth of Nations, Adam Smith, 1776

Gross Domestic Philanthropy - An international analysis of GDP, tax and giving, January 2016

The UK beer market is estimated $15.5 billion in 2019 - Statista

Meat Products and Sausages is estimated $18.6 billion in 2019 - Statista

Bread estimated $4.7 billion in 2019 - Statista

UK GDP is estimated at $2800 billion in 2018

Tithe

Fund Raising in the United States: Its Role in America's Philanthropy, 1965, Scott M Cutlip, Transaction Publishers

Fundraising Management: Analysis, Planning and Practice, 2014, Adrian Sargeant and Elaine Jay, Routledge

The Rotarian - Money Raising Campaigns, October 1924

Have charity shock ads lost their power to disturb - The Guardian

A Signalling Explanation for Charity, Amihaj Glazer and Kai A. Konrad, The American Economic Review, Vol. 86, No. 4, September 1996

The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature, 2000, Geoffrey Miller, Vintage

Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment, 2005, Craig Landry, Andreas Lange, John A. List, Michael K. Price and Nicholas G. Rupp. East Carolina University, University of Chicago, University of Maryland, University of Nevada-Reni, NBER and RFF

Impure Altruism and Donations to Public Goods: A Theory of Warm Glow Giving. Kames Andreaoni, The Economic Journal, Volume 100, Issue 401 (June 1990)

Effective Altruism

The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment, 2015. Dean Karlan and Daniel Wood, Economic Growth, Center Discussion Paper No. 1038

 The GiveWell Blog - Mega-Charities

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