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Josiah Wedgwood is arguably the best-known name in the history of pottery - but it's not just his pots that made their mark on history. Tim Harford explains how a business model Wedgwood devised in the 18th Century still underpins the modern fashion industry.

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10 minutes

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Last Monday 04:50GMT

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Cup and saucer decorated with classical motifs, 1790, green and white stoneware, Wedgwood manufacture, Staffordshire. England, 18th century. Florence, Museo Stibbert (Art Museum). (Credit: DeAgostini/Getty Images)


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