An 1881 invention made it much easier to mass-produce cigarettes – but not to sell them. It was time for advertisers to get creative.
In 1881, James Bonsack developed a machine that made it far easier to mass-produce cigarettes. But at the time, other tobacco products were much more popular – so manufacturers had to find new ways of getting people’s attention. Tim Harford explains why the methods they devised are still working on consumers today.
the Cigarette Century: The Rise, Fall and Deadly Persistence of the Product That Defined America Allan M. Brandt, Basic Books, New York 2017
Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition Robert Proctor, University California Press, 2011
Promise Them Everything: A Cultural History of Cigarette Advertising Health Claims Terrence H. Witkowski 1991