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Arwa al-Ammari: Putting Saudi elegance on the fashion map

Fashion designer Arwa al-Ammari prepares a new range for the catwalk, combining traditional Saudi design with striking modernity and elegant modesty.

Saudi fashion designer Arwa al-Ammari is one of a handful of haute couture designers to emerge in recent years. She has recently begun combining traditional Saudi design with striking modernity and elegant modesty. Her latest line reaches back into the textures, history and geography of her nation and fuses them with the catwalk elegance of Milan.

Arwa's journey into design began as a painter and sculptor and she brought those multimedia disciplines, and attention to detail, to the fashion scene with her brand ArAm Designs in 2013. In 2016 she won the international reality show Fashion Star and remains determined to put Saudi elegance on the fashion map.

Reporter Cyma Aziz visits Arwa at the design table in her workshop as she prepares a new range for the catwalk.

Presenter: Cyma Aziz
Producer: Mark Burman

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27 minutes

Last on

Tue 14 Jan 2020 23:32GMT

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