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The economics of Indian cricket

India loves cricket, but will other sports like football eventually take the glory?

With the Cricket World Cup reaching its final stages we look at the current state of the sport in India.

In this episode presented by Rahul Tandon, we hear from former Indian cricketer, Deep Dasgupta, Ramjit Ray who runs advertising firm Matrix Communications, head of Uber South Asia, Pradeep Parameswaran, IT firm owner Sabyasachi Mitra and cricket writer Sharda Ugra.

Rahul also speaks to cricket writer Neeru Bhatia and Nissan's Global Head of Marketing and Brand Strategy, Roel De Vries. Plus Rumella Dasgupta looks at the state of play for women's cricket.

(Photo: India's Mahendra Singh Dhoni; Credit: Dibyangshu Sarkar/AFP/Getty Images)

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18 minutes

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Last Tuesday 12:32GMT


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