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Fake me an influencer

The murky world of fake Instagram followers, fake comments, fake likes

The murky world of fake Instagram followers, fake comments, fake likes. Edwin Lane turns to the dark side in his quest for more followers for his Instagram account, with help from Belgian artist Dries Depoorter. Evan Asano from the influencer marketing company Mediakix describes how a mass following of bots almost landed him a marketing deal, and Andrew Hogue, founder of a company called Authentique, explain how artificial intelligence is being used to spot fake influencers.

(Photo: Instagram logo. Credit: Getty Images)

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17 minutes

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Last Friday 13:32GMT

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