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Women Bossing the Beauty Business

Two women who run beauty businesses in London and Singapore

Does the beauty industry fuel insecurity and undermine a woman's choice to look how she wants? Kim Chakanetsa brings together two beauty entrepreneurs from Singapore and the UK who say they have lifted women up.

Sharmadean Reid is a British Jamaican entrepreneur who founded WAH Nails, which she believes changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. Sharmadean went on to create FutureGirlCorp, workshops aimed at young businesswomen, and has now launched Beauty Stack. She says the beauty industry is perceived as women’s work and is therefore undervalued.

Pauline Ng is a Singaporean entrepreneur who founded a skincare spa business in 2009 with her mum. Porcelain has grown into an award-winning beauty chain with four spas, a staff of 60, and a line of popular skincare products. Pauline says that in Singapore there are a lot of opportunities for women in the beauty industry, even if the big multinational beauty companies are still mainly run by men.

(L) Image and credit: Pauline Ng
(R) Image and credit: Sharmadean Reid

Producer: Sarah Crawley

Available now

27 minutes

Last on

Sat 13 Oct 2018 19:32GMT


  • Mon 8 Oct 2018 02:32GMT
  • Mon 8 Oct 2018 03:32GMT
  • Mon 8 Oct 2018 04:32GMT
  • Mon 8 Oct 2018 10:32GMT
  • Mon 8 Oct 2018 21:32GMT
  • Sat 13 Oct 2018 19:32GMT

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