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Creativity in the Digital Age

How do designers and advertisers get people's attention when there is so much competition online? Manuela Saragosa goes to the D&AD festival in London's Shoreditch to find out.

How do designers and advertisers get people's attention when there is so much competition online? And how do brands get around ad-blocker software?

Manuela Saragosa goes to the annual Design and Art Direction festival in London's Shoreditch to find out. She speaks to D&AD's Tim Lindsay, Trevor Eld of the Fader magazine, and photographer Perou.

Meanwhile Andrew Geller and Isabella Parish of video production company 1st Avenue Machine take Manuela through a music video packed with optical illusions that they made with the band OK Go, and explain why it is so hard to be original these days. Plus Chris Moody of brand consultants Wolff Olins gives feedback on Business Daily's new logo.

(Picture: Photographer Perou and his models of being photographed at the D&AD festival; Credit: BBC)

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17 minutes

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Thu 26 Apr 2018 07:32GMT

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