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Why Do We Follow the Crowd?

Are you the master of your own decisions? Independent-minded? Like it or not, the answer is probably no. CrowdScience investigates the reasons why we follow the crowd.

Are you the master of your own decisions? Independent-minded? A free spirit? Like it or not, the answer is probably no - as we are profoundly influenced by the people around us. But why do humans follow the crowd? CrowdScience listener Cath Danes wants to know and this week we are going to be giving her answers at the BBC’s Free Thinking Festival in Gateshead.

Marnie Chesterton is joined by a crack team of neuroscientists and psychologists, who reveal the secrets behind our inner sheep. We also run an experiment to find out whether you should trust the wisdom of the crowds with life’s big decisions.

Presenter: Marnie Chesterton
Producer: Anna Lacey

(Photo: A flock of sheep being herded in a pasture. Credit: Getty Images)

Available now

27 minutes

Last on

Tue 20 Mar 2018 03:32GMT

Broadcasts

  • Fri 16 Mar 2018 20:32GMT
  • Fri 16 Mar 2018 21:32GMT
  • Sat 17 Mar 2018 00:32GMT
  • Mon 19 Mar 2018 05:32GMT
  • Mon 19 Mar 2018 07:32GMT
  • Mon 19 Mar 2018 15:32GMT
  • Mon 19 Mar 2018 18:32GMT
  • Tue 20 Mar 2018 03:32GMT

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Send us your question

Do you have a question we can turn into a programme? Email us at crowdscience@bbc.co.uk

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