Matthew Taylor looks at the new political choices created by sophisticated brain science.
Aasmah Mir visits what new profiling research suggests is the wealthiest area in the UK.
Aasmah Mir visits what new research suggests is the least affluent place in the UK.
Psychologist Dr Pete Etchells' eye tracker sees what captures our attention.
Market research marked a shift from a producer-led to a consumer-led approach to business.
How Michael Weiss' research into zip codes can aid advertisers.
Unravelling conventional ideas. Today: why market research is doomed to fail
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