Main content

Chrissie Rucker MBE

Founder and Board Director of The White Company

Fact title Fact data
Professional Field
Place of Birth
Combe Bank School, Sevenoaks

Chrissie Rucker is founder and Director of the White Company. After leaving school at 16 she worked for a wedding dress designer and as a receptionist at Conde Nast, from where she moved into fashion journalism. She spotted a gap in the market for affordable, white-coloured home-accessories and launched The White Company as a mail-order business in 1994. In 2012, she was running 43 stores across the UK with a reported turnover of £120 million.

She was awarded an MBE in 2010, and won The Financial Times’ Private Businesswoman of the Year Award in 2012.

Related Link